![]() ![]() ![]() Its pictographic nature makes it memorable and intuitive, serving as a bridge between what Plug is now and what it will be in the future: a household name known for making a greener future possible. The new logo demonstrates that Plug is accountable, optimistic, and focused on human progress. It outlines Plug’s commitment to solving one of the world’s most pressing problems-how can companies use energy more efficiently, and reduce carbon emissions for the benefit of all? From there, we crafted the brand expression that brings this purpose to life. All while showcasing the brand’s ability to build a better world for both commercial customers and people everywhere.įirst, we articulated a new brand strategy that set the foundation for a breakthrough brand identity: for businesses, for people, and for the planet. Company leadership recognized that, to succeed, they needed tell this story and express it in a way that presents Green Hydrogen as accessible and easy to understand. ![]() Plug is leading the charge on delivering the world’s first zero-emission Green Hydrogen solutions at scale. Today, the world is demanding smarter, cleaner alternatives to fossil fuels-exactly what Plug has been perfecting for 25 years. How do you transform a brand’s identity to claim their rightful position as the face of an entire industry? Especially in an industry critical to climate change solutions? This was the challenge Plug tapped a combined Oliver Wyman and Lippincott team to answer. ![]()
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